PRINT + PROMOTION
IT’S A VIRTUAL WORLD, BUT in many instances
PRINT IS STILL THE BEST WAY TO REACH your AUDIENCE
FILM ONE FEST 2015: POSTER + Program + t-shirts
The poster design for the 7th annual Film One Fest was created and then adapted to programs, passes and t-shirts for the festival. It’s a unique event where you pull-up a lawn chair to a park setting and enjoy international film submissions on an outdoor screen. The night begins with a sidewalk bazaar under string lights alongside a beautiful seaside marina nestled hillside in Atlantic Highlands, NJ. The poster design incorporates graphic elements that capture the atmosphere of the event.
FILM ONE FEST 2016: POSTER + Program + t-shirts
This year, the festival added a “drive-in” option for festival-goers, which was incorporated into the design. Several concepts were offered with this in mind, as well as the other unique elements of the festival such as the sidewalk bazaar, the lawn seats, and the live music venue. The client selected the retro concept of the “drive-in” to showcase the additional option for viewing films.
MARIE E. CHECE, MSW LCSW
LOGO + BROCHURE
This custom artwork was created for a psychologist seeking a visual identity system which would properly communicate her unique approach to both individualized and group therapy. Abstract concepts were translated into visual designs that best represented her approach and were then presented as a trifold brochure used for promotion.
ANCONA 2
PROMOTIONAL BROCHURE
This Manhattan-based industrial design firm wanted to feature their beautifully designed products in a cohesive presentation that would compliment their existing brand. With a dull-coat laminated cover on a heavy paper stock, the brochure itself had the tactile feel of a product.
NATIONAL HARDWARE SHOW
CONFERENCE KIT
This folder served as a conference kit at the 2006 National Hardware Show. With a generous capacity, the inside folder pockets allowed for conference attendees to collect pamphlets, flyers and other marketing materials as they perused the numerous booths of the show.
ANNUAL REPORTS
An annual report is also a promotional opportunity. Companies can let shareholders know their investment is safe while inviting new investors to the table. I have had the opportunity to design annual reports for many high profile clients such as Whirlpool, Border’s Books, Lennox Hill Hospital and Colgate. Three of my favorites are featured below.
KIMCO Realty corporation
Below are two concepts presented to Kimco Reality. This year they wanted a fresh approach in the presentation of the financial section of their report. Their goal was to exemplify their biggest accomplishments, for which they were proud. In the first concept, the financials were grommeted as a smaller book to the cover of the promotional section. In the second, the cover provided a pocket folder that housed a removable financial section.
take-two interactive
The concept of the Take-Two Interactive annual report was a year in review from behind-the-scenes in the form of a storyboard utilizing actual sketches and imagery from their most popular game titles. From brand positioning to game development, there mission was laid out division-by-division, game-by-game with an emphasis on global reach.
MIDWAY GAMES
This was my very first annual report. The inside front cover was a learning experience in gatefolds, die-cut templates and spot varnishes. Of course there was great imagery to work with and generating graphs and charts with a gaming theme was a cinch. It will always be one of my favorites.
NAKED HAIR SALON
Ahead of its time, this “green” sustainable salon down in Delray Beach, Florida had an existing identity that needed to be applied to promotional materials highlighting their services, unique toxin free products and eco-friendly salon environment.
BRIAN HOCKER TRUST
For 10 years, the Annual Brian Hocker Trust Golf Outing was held on Long Island to raise awareness and celebrate Brian Hocker, who suffered a traumatic brain injury at 14 months. The brochure was meant to provide an update of Brian’s life from year to year and highlight all the ways the outing helped his family to provide life experiences for Brian that would otherwise be out of reach. Each year the family provides snapshots from the previous year which help drive the theme of the design.
BRIAN HOCKER TRUST 2017 : ADAPtive skiing
This particular year highlighted Brian’s new hobby, adaptive skiing, and the many family excursions he embarked on before his oldest sibling headed off to college.
BRIAN HOCKER TRUST 2016 : first year living in north carolina
With a relocation to North Carolina, Brian now lives in a home with an elevator, is learning how to use a motorized wheelchair, and has had the opportunity to do adaptive water skiing on Lake Norman year round.
BRIAN HOCKER TRUST 2012 : ADAPTIVE HORSEBACK RIDING
In addition to boating, tubing and adaptive horseback riding, this brochure featured some of the attendees that show support year after year.
